Compelling content begins with getting to know your ideal customer
It’s easy to lose sight of who you’re targeting when writing content for your customers and prospects. But if you want your content to be effective, it has to mirror the worldview of your ideal customer.
If it doesn’t, you won’t connect with these people.
I’m a creative copywriter and content strategist based in London. I work with you to define your ideal customer. I help you to work out what motivates this person - what their hopes and dreams are and what keeps them up at night.
Then I write relevant, compelling content that resonates with this persona across the buyer journey. Content that your audience will look forward to reading. Content that creates genuine engagement with your brand and helps you to accomplish your business objectives.