Compelling content begins with getting to know your ideal customer
It’s easy to lose sight of who you’re targeting when writing content for your customers and prospects. But for content to be effective, it has to mirror the worldview of your ideal customer. If it doesn’t, it won’t connect with them.
I’m a creative copywriter and content strategist based in London. I work with you to define your ideal customer. I help you to work out what motivates this person; what their hopes and dreams are, and the things that keep them up at night.
Then I write relevant, compelling content that resonates with this persona across the buyer journey. I write content that people look forward to reading. Content that creates new fans and customers for your brand and helps you to accomplish your business objectives.