From impactful insight to engaging content
I was a Research Manager at Ipsos MORI before I became a copywriter. In that role I produced high-level reports, articles, videos and presentations for global technology brands who made essential, strategic decisions based on this content.
My time at Ipsos MORI convinced me of the power of content to influence customers and prospects.
It also taught me that brands can’t hope to market their products or services without truly knowing their target customers.
The qualitative research techniques I learned at Ipsos MORI help me to understand what moves consumers. They help me to create an image of your ideal customer.
In a world where targeted content is increasingly important, this is a pretty useful skill for a copywriter to have.
Between 2014 and 2017, I lived and worked in Barcelona, which was a great experience.
I learned Spanish to fluency level in Barcelona. It’s a process that I believe has made me a better communicator and storyteller.
Learning Spanish allowed me to work with local businesses in Barcelona to translate their story and messaging into English. This is how I started out as a copywriter and content strategist.
I began using my research experience from Ipsos MORI to help the brands that I was working with to understand customer motivations. To understand who it was they were trying to attract and the kinds of messages that would resonate with them.
For the last few years I’ve worked with brands in London, Barcelona and beyond to create content that engages and influences the right audience.