How to engage your prospects across the buyer journey

How to engage your prospects across the buyer journey

Creating content isn’t some kind of woolly activity that’s only designed to make you look interesting and clever.   

These days content more or less is marketing. And given that most consumers make a buying decision before they’ve even had a conversation with the brand, content is also now the best way to sell.

Content works just as well for lead generation as it does to build awareness.


Winning the battle for attention

Winning the battle for attention

The first step in your goal to use content to drive growth for your brand is to recognise the immense value of your prospects’ attention.

Nothing will motivate you to create compelling content quite as much as the constant nagging reminder of all of the other things your prospects could be doing instead of reading your blog.